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If You Build It, They Will Come

Original article
benlandautaylor.com|42 points|16 comments|by barry-cotter|Jul 18, 2026

If You Build It, They Will Come

Ben Landau-Taylor

Throughout my life, I have frequently found myself attempting to integrate into new social circles. Whether I discovered a fascinating community I wanted to be part of, relocated to an unfamiliar city in search of friendship, or simply sought to expand my intellectual horizons, the challenge remained the same.

Through these experiences, I discovered a shortcut: the most efficient way to embed yourself in a group is to organize events centered around that group's primary interest.

The Economics of Socializing

In every community I've encountered, there is a stark imbalance between the desire for connection and the effort to create it.

"Getting people to come is like giving away ice cream at the beach."

While you can certainly make friends by being a consistent attendee at other people's gatherings, the process is exponentially faster if you take the lead. You can either:

  1. Organize your own events and invite the people you want to know.
  2. Offer your help to existing organizers.

This principle holds true across a vast spectrum of human interaction, including:

  • Niche online forums for fanfiction discussions.
  • High-level intellectual movements managing hundreds of millions of dollars\text{hundreds of millions of dollars}hundreds of millions of dollars in annual funding.

Demand vs. Supply

We can express this social dynamic using a simple LaTeX formula: Social Satisfaction=Supply of Organized EventsDemand for Connection\text{Social Satisfaction} = \frac{\text{Supply of Organized Events}}{\text{Demand for Connection}}Social Satisfaction=Demand for ConnectionSupply of Organized Events​

Since the Demand\text{Demand}Demand is almost always higher than the Supply\text{Supply}Supply, the value of the "Organizer" is incredibly high.

The "Consumer" Fallacy

Many people approach their communities with a consumer_mindset. They treat a vibrant social scene as if it were a natural resource—like a wild blueberry bush—that simply exists for the taking.

Social scenes sprout parties, dinners, and reading groups automatically.

In reality, these things only happen when someone performs the necessary legwork. Because most people are averse to this effort, a reliable law of the universe emerges: the few who actually do the work become the leaders of the scene.

Comparison of Mindsets

FeatureThe ConsumerThe Producer
PerspectiveSocializing is a service provided.Socializing is a product created.
ActionWaits for an invitation.Sends the invitation.
EffortLow (Attendance only).High (Planning & Logistics).
StatusPeripheral member.Recognized leader.

The Root of Alienation

I suspect that a significant portion of our modern struggle with social alienation stems from an abundance of "free riders." We have plenty of people who wish to consume the "social fabric," but the social_scripts that once encouraged people to produce that fabric have vanished.

While I don't have a macro-scale solution for this societal undersupply, you can solve it on a micro-scale.

Your Action Plan

  • Identify a core activity you enjoy.
  • Determine who you want to be closer to.
  • Schedule a specific time and place.
  • Send the invites.
def build_community(effort):
    if effort == "legwork":
        return "Leadership & Friends"
    else:
        return "Social Alienation"

# Result for most people:
print(build_community("none")) 

Ultimately, if you want a community, you cannot simply wait for it to appear. You must be the one to supply it.

Ben Landau-Taylor