Launch HN: Unlayer (YC W22) – Add email and document builders to your app
Unlayer (YC W22): Integrate Professional Email & Document Builders into Your Application
Empower your users to create stunning content without leaving your platform. Unlayer provides the infrastructure to embed high-end builders for emails, landing pages, and documents directly into your own software.
By combining a robust set of developer APIs, AI-driven workflows, and a library of templates, Unlayer handles the entire content lifecycle from creation to export.
"Stop building editors from scratch. Give your users a world-class design experience today."
🛠 The Platform Architecture
Unlayer isn't just one tool; it is a cohesive platform built on seven core primitives that can be composed to create any content surface your users require.
| Primitive | Description | Key Capability |
|---|---|---|
| Visual Builders | Embedded editors for various formats | |
| Content Templates | Branded, reusable layouts | Lock elements to maintain brand consistency |
| AI Workflows | Intelligent content assistance | Generate, refine, and translate copy |
| Media Assets | Integrated file management | Centralized upload and organization of images |
| Export Generation | Multi-format output | Convert designs to HTML, PDF, IMG, TXT, or ZIP |
| UI Elements | Framework-specific components | React, Angular, and Vue support |
| Developer Platform | Extensibility layer | SDK, CLI, REST APIs, and AI Agent skills |
🎨 Specialized Builder Suite
Depending on your product's needs, you can deploy specific builders tailored for different outputs:
- Email Builder: Create responsive designs that look perfect across , , and .
- Page Builder: Enable users to construct landing pages and forms using breakpoints and flexible columns.
- Document Builder: Professional-grade tools for contracts and reports, complete with cover pages and PDF export.
- Popup Builder: High-conversion lead capture tools with customizable triggers and rules.
🤖 AI-Powered Content Workflows
Unlayer integrates AI directly into the block and document levels to keep users in their creative flow.
The AI Optimization Path:
- 01. Generate: "Create a 3-column features section for onboarding."
- 02. Rewrite: Tighten the prose, shift the tone, or translate the text.
- 03. Iterate: Create branded variations from a single master template.
- 04. Personalize: Inject merge fields and recipient-specific blocks.
- 05. Optimize: Let AI suggest better visual hierarchies for your blocks.
Example Command: ⌘ K "Generate a hero block for a summer sale."
💻 The Developer Experience
Unlayer is built for engineers. It moves you from months of development to .
Technical Stack
- Embeddable SDK: Full control over themes, events, and granular permissions.
- React Elements: Write JSX once; render it as email tables, web flexbox, or print-ready PDFs.
- JSON Designs: All designs are stored as JSON, making them versionable and easy to
diff. - CLI & Agent Skills: Native support for
Cursor,Claude Code, andCodexto automate your CI pipelines.
Implementation Example
// Initialize the Unlayer Editor
const builder = unlayer.createEditor({
id: 'editor',
displayMode: 'email',
appearance: {
theme: 'modern_light'
}
});
// Export the design to HTML
builder.exportHtml(function(data) {
const exportedHtml = data;
console.log("Design exported successfully!");
});
🚀 Use Cases: Who is Unlayer for?
Whether you are building a niche tool or a massive platform, Unlayer fits:
- Marketing & CRM Tools: Let sales reps personalize outreach or marketers build landing pages in-app.
- Email Service Providers (ESPs): Provide a white-labeled builder that your customers will actually enjoy using.
- Document Automation: Streamline the creation of proposals and contracts.
- AI Content Products: Give your AI a structured canvas to output blocks rather than just raw text.
- Internal Tooling: Standardize company-wide communication and reporting.
🛡️ Enterprise Ready
Unlayer is designed for scale and security:
- Compliance: Certified.
- Reliability: Uptime SLA.
- Trust: Powering SaaS brands globally.
Ready to upgrade your app's creation experience? [Try Unlayer for Free ] | [Read the Documentation ]