Great Question (YC W21) Is Hiring Senior Demand Gen Manager
🚀 Hiring: Senior Demand Generation Manager
Company: Great Question (YC W21)
Mission: Putting user research on autopilot.
📌 Quick Overview
| Detail | Specification |
|---|---|
| Role | Senior Demand Generation Manager |
| Location | 🏠 Remote (US) |
| Employment Type | Full-time |
| Experience | 5+ years |
| Eligibility | US Citizen or Visa Holder only |
🌟 About Great Question
Great Question is an all-encompassing AI-powered platform designed to streamline customer research. We provide a unified space for teams to recruit participants, conduct studies, and distribute insights.
Our growth is fueled by top-tier investors and the trust of industry giants such as Canva, Brex, Experian, and Gusto.
Our AI Philosophy: We view AI as a multiplier for scale, speed, and creativity. We don't just use AI for efficiency; we use it to shatter existing boundaries. Whether you are coding, analyzing, or designing, we expect you to leverage AI to elevate your professional craft.
Our internal culture is defined by:
- High Trust
- High Agency
- High Emotional Intelligence (EQ)
🎯 Your Mission: Own the SQL
In this role, your success is measured by one primary metric: Sales Qualified Leads (SQLs). You are the architect of the demand engine, ensuring a steady, predictable flow of high-intent leads.
Key Areas of Ownership:
- SQL Attainment: Building a system that consistently hits qualified opportunity targets.
- Channel Strategy: Optimizing the allocation of time and budget across:
- Organic Search & AI Search (AEO)
- Content & Gated Assets
- Referrals & Directories
- Events & Paid Acquisition
- Scalable Execution: Using AI, automation, and external contractors to outperform the capacity of a standard one-person team.
The Funnel Workflow
🛠️ What You'll Actually Do
- Program Development: Launch and manage demand gen across all primary channels (Paid, Organic, AEO, Partnerships, etc.).
- Systematization: Convert product marketing messaging into repeatable lead-gen machines (e.g., gating content distribution social repurposing AI search optimization).
- Precision Targeting: Focus on practitioner personas—specifically Product Managers, Designers, and Researchers—to ensure we attract the right buyers, not just more buyers.
- Agile Iteration: Collaborate with Product Marketing to move rapidly through the cycle: .
- AI Integration: Partner with the GTM Engineer and Growth Lead to build automated workflows for:
EnrichmentPersonalizationContent ProductionRouting
- Rigorous Analysis: Track the funnel using the following logic: You will monitor conversions, ROI per channel, and Cost Per Qualified Lead (CPQL).
🔍 Who We Are Looking For
Requirements Matrix
| Must-Have ✅ | Nice-to-Have 🌟 |
|---|---|
| 5–8 years B2B Demand Gen/Growth (SaaS preferred) | Proficiency in HubSpot, Cargo, Ahrefs, or Smartlead |
Proven track record of owning and hitting SQL targets | Experience marketing to UX Researchers or PMs |
| Focus on revenue and pipeline over | Ability to build complex marketing automation |
| Experience building multi-channel programs end-to-end | |
| Ability to demonstrate how AI materially increased your output | |
| Strong judgment on when to scale vs. when to kill a channel | |
| Comfort with lean ops (systems/contractors > large teams) | |
| Excellent cross-functional communication skills |
Example of the AI Mindset we seek:
# We want someone who thinks in terms of automation:
def generate_demand_at_scale(asset):
content = ai_repurpose(asset, channels=['LinkedIn', 'Newsletter', 'AEO'])
leads = distribute_and_gate(content)
qualified_leads = ai_enrich_and_score(leads)
return qualified_leads # Result: Higher SQLs without linear headcount growth
📈 Defining Success
Within your first year, you will have achieved the following:
- Consistent attainment of SQL targets.
- Established repeatable demand programs across diverse channels.
- Meaningfully expanded execution capacity via AI and automation.
💰 Compensation & Benefits
- Earnings: Competitive On-Target Earnings (OTE) based on location and experience.
- Variable Pay: Quarterly bonuses tied to SQL attainment; uncapped and scales with performance.
- Perks:
- Equity package.
- Remote-first autonomy and high trust.
- Annual team retreats and virtual gatherings.
- Generous PTO and health benefits.
- Dedicated learning stipend.
⚖️ Equal Opportunity Statement
Great Question is dedicated to maintaining a workplace free from harassment and discrimination. We strive to cultivate an inclusive environment where every individual is treated with dignity and respect. All employment decisions—including hiring, pay, and performance evaluation—are made fairly and equitably.
