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Why Are There Statues of Beavers on Top of This Oxford Street Shop?

londonist.com|27 points|7 comments|by bookofjoe|Aug 3, 2026

The Secret Rodents of Oxford Street: Uncovering the Beaver Statues

While strolling down Oxford Street, most pedestrians are focused on the storefronts. However, if you shift your perspective upward toward the roof of 105 to 109 Oxford Street (the current location of Footlocker and Tiger), you will discover a peculiar architectural detail: a quartet of semi-aquatic mammals.

For 130 years, four beaver statues—one of whom is notably clutching a scroll—have kept watch over the crowds below.

🎩 The Legacy of Henry Heath

These sculptures aren't merely decorative; they are a tribute to the building's former life as Henry Heath's Hat Factory. The site was once a hub of millinery where the primary product was the classic top hat.

Material Composition

While the factory utilized various furs, the beavers took center stage. According to historical advertisements, the materials used included:

  • Beavers (The gold standard)
  • Otters
  • Rabbits
  • Hares
  • Musk rats

Why Beavers?

You might wonder why beavers were chosen for the roof instead of rabbits or rats. The answer lies in the utility of the fur.

MaterialPrimary BenefitStatus
Rabbit FurCommon/CheapStandard
Beaver FurSuperior WaterproofingPremium/Luxury

By placing beavers atop his establishment, Heath was effectively advertising the high quality of his raw materials.

The Beaver Building

⏳ A Timeline of Trade and Architecture

The history of the beaver hat is a global story. While they became a staple for the English gentleman around the 1550s, the European beaver was nearly wiped out by the 1600s. The industry was saved in the early 1700s when the Hudson's Bay Company began importing pelts from Canada.

Factory Milestones

The building itself serves as a historical record. If you look closely at the facade, you can find:

  • A relief of George IV (marking the company's start in 1822).
  • A relief of Queen Victoria.
  • The date 1887, when the current factory building was constructed.
  • Henry Heath's name and trade (visible on the brickwork on Hollen Street at the rear).

💼 The Business Philosophy

Henry Heath operated with a strict and somewhat exclusive business model. He famously refused to sell his wares to "Co-Operative Stores."

"If you wanted a Henry Heath hat, you bought it directly from the factory at a cash price, ensuring you received 'business-like attention'."

Henry Heath Advertisement

🧪 The Dark Side: "Mad as a Hatter"

By the mid-19th century, fashion shifted. Beaver pelt \rightarrow Silk became the preferred finish for top hats. This transition was a blessing in disguise due to the toxic nature of beaver fur processing.

To prepare the skins, workers used a process known as carroting, which involved soaking the fur in a solution of mercuric nitrate, represented chemically as: Hg(NO3)2\text{Hg}(\text{NO}_3)_2

The Human Cost

The mercury vapors were devastating to the nervous systems of the ~70 employees. The poisoning led to:

  1. Severe tremors
  2. Extreme irritability and paranoia
  3. Depression
  4. Dementia

This occupational hazard is the origin of the phrase "mad as a hatter." Despite the known dangers, it took decades for these lethal manufacturing practices to be abandoned.

{
  "factory_details": {
    "location": "105-109 Oxford Street",
    "former_owner": "Henry Heath",
    "employee_count": 70,
    "specialty": "Top Hats",
    "toxic_agent": "Mercury"
  }
}

Men in Beaver Hats