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New York Times and The Athletic workers demand company scrap Kalshi deal

Original article
newsguild.org|196 points|132 comments|by ChrisArchitect|Sep 3, 2026

Staff at The New York Times and The Athletic Oppose Proposed Kalshi Agreement

The NewsGuild – TNG-CWA

In a decisive and unanimous move, the contract action team for The Athletic and the Times Guild Unit Council have formally voiced their opposition to a potential business arrangement between the company and Kalshi.

The Core Conflict

The unionized workforce is alarmed by the prospect of partnering with a firm whose prediction markets have been labeled as an illegal operation by officials in New York. The primary fear is that such a tie-up would jeopardize the journalistic integrity and independence of the entire organization.

The "Separation" Debate

Management has attempted to distance the two brands, but workers disagree:

Management's PositionUnion's Perspective
The Athletic and The New York Times are distinct business units.The actual reporting and journalistic output are deeply intertwined.
The deal is a business venture.The deal is a threat to editorial independence.

Why Kalshi is Problematic

Prediction markets, like the one operated by Kalshi, allow participants to wager on the outcome of real-world occurrences. While these platforms present themselves as data-driven insights, they lack the rigorous accountability found in fact-based, independent journalism.

"An investigation by New York’s attorney general found that Kalshi’s prediction market platform is an 'illegal, unlicensed gambling operation' that exposes users to 'serious personal and financial risk.'"

Risks of Integration

The union argues that if the partnership goes beyond simple advertising purchases and begins integrating Kalshi's products into the actual reporting of The Athletic, it creates a conflict of interest.

Mathematically, prediction markets attempt to quantify the probability of an event P(E)P(E)P(E), but the union argues this is not a substitute for truth: Market Price≠Journalistic Fact\text{Market Price} \neq \text{Journalistic Fact}Market Price=Journalistic Fact

Furthermore, a formal partnership would provide an implicit endorsement, suggesting that Kalshi's data is a valid crystal ball for future events.

Visualizing the Tension

The Call to Action

The workers pointedly referenced the words of Sulzberger, who identified journalistic independence as the core value that justifies the public's trust in the institution.

Union Objectives:

  • Abandon the Kalshi partnership.
  • Protect the firewall between business deals and reporting.
  • Uphold the commitment to public trust.
def evaluate_deal(partnership_type):
    if partnership_type == "advertising":
        return "Acceptable"
    elif partnership_type == "editorial_integration":
        return "Threat to Independence"
    else:
        return "Review Required"

# Current status of the proposed Kalshi deal
print(evaluate_deal("editorial_integration")) 
# Output: Threat to Independence

Unionized staff at the New York Times protest in front of the company's offices in NYC.