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Let's make quality the norm again

Original article
forbrukerradet.no|157 points|151 comments|by ingve|Sep 15, 2026

Restoring Quality as the Standard

Forbrukerrådet logo

The Forbrukerrådet is advocating for a fundamental shift in how we produce and consume. The goal is simple: Let’s make quality the norm again.

"A more circular economy is not only important for the environment. It can also strengthen consumer rights and improve societal resilience."

The Vision for a Circular Future

Moving away from a disposable culture sustainable framework requires a strategic approach to consumer policy. The objective is to ensure that choosing circular options is:

  • Easier for the average person.
  • Safer in terms of product reliability.
  • More attractive financially and practically.

Illustrasjon: Skrujern med sommerfugelvinger

The Impact Equation

We can conceptualize the goal of this initiative using a simple relationship: Societal Resilience∝Product Quality×RepairabilityEnvironmental Waste\text{Societal Resilience} \propto \frac{\text{Product Quality} \times \text{Repairability}}{\text{Environmental Waste}}Societal Resilience∝Environmental WasteProduct Quality×Repairability​


Strategic Framework

The transition from a linear "take-make-waste" model to a circular one can be visualized as follows:

Policy Objectives

To achieve this, the following policy_goals must be implemented:

ObjectiveFocus AreaDesired Outcome
DurabilityManufacturingLonger product lifespans
Right to RepairConsumer LawReduced premature disposal
AccessibilityMarket DesignEasier circular choices

Current Initiatives & Updates

The organization has released a comprehensive report focusing on circular consumer policy.

Key Highlights:

  • Publication of the Executive Summary.
  • Release of Policy Recommendations.
  • Implementation of systemic industry changes.

Latest News:

  • Critical Alert: Forbrukerrådet warns that too many products die too early.
  • Event: A dedicated Sustainability Seminar was held to launch the official report.

En plastikkpose.Illustrasjon

Conceptual Logic for Circularity

def check_product_viability(quality, repairable):
    if quality == "High" and repairable == True:
        return "Circular Norm"
    else:
        return "Planned Obsolescence"

# Current State:
print(check_product_viability("Low", False)) # Output: Planned Obsolescence

Forbrukerrådet logo symbol